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Prime is marketed as a ‘hydration drink’ which contains mostly water and coconut water with added vitamins and minerals, and comes in a variety of different flavours including ice pop, blue raspberry, grape and lemon lime. It is not an energy drink as it does not contain caffeine, and is low calorie with no added sugar, making it healthy according to those who make it.
The pineapple taste is understated but comes through the more you sip - and it's just sweet enough, to keep you wanting more.
What I’m hearing is I’m Gwyneth Paltrow with a side of sweeteners. Already feel menacingly smug that everyone else around me will be cripplingly hungover in approximately nine hours. Pilates and Prime. This is my new identity. Live, laugh, love. 12.20-1.12AM – Early hour delirium On first taste, Ice Pop Prime tastes like radioactive Smirnoff Ice with none of the perks of intoxication. Despite being a “naturally flavoured beverage with 10 per cent coconut water, BCAAs, and Antioxidants + Electrolytes” it’s so sweet it’s making me wince. By 2.30AM everyone is, thank god, sloping off home. Prime (and good company) gave me enough of a boost to keep going till the early hours but health drinks simply are not fuel for 6AM sessions. With my rational mind still somehow in tact, I start scooping up beer bottles and empty vapes to make tidying up easier in the morning. Fear I’ve officially become my mother. The morning after
But each bottle of Prime only contains 2g of sugar and adults are allowed 30g per day. So, why are our tastebuds rattled? Well, the concoction also has the sweetener Ace-K (Acesulfame potassium) on its ingredient list. And Dr Patel says there are side effects:Much like when your taste buds acclimatise to a particularly poisonous bottle of wine, Prime Blue Raspberry tastes semi neutral in comparison to Ice Pop. But my housemate has a sip and says the sweetness is sending her into orbit. I’m feeling some minor heart palps and also the urge to have some more— like a toddler with access to unlimited additives at a birthday party. Help. It has been deemed "generally recognized as safe" by the US Food and Drug Administration. Still, some researchers are finding it could have negative health effects. One study done on mice found that Ace-K caused weight gain and shifts in the gut microbiome, which could potentially lead to obesity and chronic inflammation.
The drink was originally sold exclusively by Asda and then by Aldi but it sold out within hours and customers were limited to one flavour per customer. How did it get so popular? But, as I sip from the bulbous plastic bottle while doing my makeup – the time I’d normally have my first vodka lem – I do start to feel almost manically energetic. Am I actually getting pissed by placebo? Or have I finally lost my tiny mind? Does the Prime high feel like being pissed? Of course it doesn’t. But I danced, yelled, and nearly chunned, alongside everyone else in attendance and, honestly, what more is there to a night out than that? Related stories recommended by this writer:Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our A Prime of Prime (PoP) broker is one that has an account with a tier 1 bank, and lets retail brokers trade through that account so the retail broker can access the tier one bank's liquidity. Trading directly with a tier 1 bank and accessing its liquidity is difficult for individuals and small firms, so the PoP bridges the gap and provides the smaller player with access.
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